“Roberta has been able to create innovative and inviting publicity articles on a wide variety of exhibits and events at the Grace Hudson Museum. She has also been our reliable conduit to get that publicity out to the Internet world as well as local and regional press and magazines. Her efforts have become a key part of our operations.
–Marvin Schenck, Curator,
Grace Hudson Museum, Ukiah, California
“Roberta did an excellent job helping us get the word out about our International Wildlife Film Festival – Post Festival Tour. Her email outreach is particularly valuable. She definitely increased the attendance at our event.”
–Helen Menasian, Education Coordinator,
Redwood Valley Outdoor Education Project
My writing strives to inform and entertain while it creates interest in an event.
My articles provide background perspective on a person, historical era, or cultural movement which deepens the reader’s understanding and appreciation of the event being publicized.
Article length can range from over 1,000 words to a facts-only paragraph of about 250 words.
I also write informational articles to create general interest in a subject, independent of an event.
I employ AP style, the standard for newspaper writing, and also follow usage and grammar guidelines as outlined in the Chicago Manual of Style.
I have a private 700-member mailing list of residents based mainly in inland Mendocino County (Ukiah to Laytonville, and points between), including prominent business, cultural and community figures.
I have a solid roster of print and online media contacts throughout the county and Northern California as well.
How it works:
- Initial meeting with client, in person or via phone or email. Ideally, we start four or more weeks before the event. Client relates nature of event and any points they do or do not want to emphasize.
- Initial drafting of article, including relevant research. Event is “calendared,” with reminders for what media source to notify when.
- After fact-checking and copy-editing, the draft is sent to the client for review.
- Changes requested by the client are made, proofread and rechecked. The notice is then assembled with photos or other graphics and distributed.
- A second notice is sent the day before the event, with follow-up calls to editors a day or two after notices are sent.
Initial consultation/discussion up to half an hour is at no charge; charges for services begin thereafter.
